About Us

Who is Blue?
Blue Financial Services is a pan-African financial services group. Established in 2001, the Group has operations in 12 African countries and 220 branches. We offer responsible and innovative financial services to Africa’s gainfully employed, yet under-banked and under-served population. The year 2010 marked the dawn of a new era as Blue was taken under the wing of private equity company, Mayibuye Group, which recently acquired a majority shareholding in Blue. Mayibuye’s approach is to challenge norms, change paradigms, add exceptional value and elevate performance levels. With the reach of Blue coupled with the management expertise of Mayibuye and a new ethos for the company, Blue is well positioned to serve our customers.

What makes us different?
In order to achieve our goal of providing access to finance across Africa, the retail capacity to deliver these services efficiently needs to be enlarged. To do this, Blue started by getting the basics right. We’ve implemented strategies that address high-cost environments, as we’ve diversified and increased the volume of funding to help fuel growth. By recruiting skilled employees and establishing affordable in-house training methods, we can also effectively manage rapid growth. And while all of these measures will bring us closer to our goal, it’s very important that everything be underpinned by a strong focus on governance and leadership development.